GOOD BOYS. GREAT TAILORING.
Louis Vuitton took Callum Turner, Jude Bellingham and a very handsome pack to the English countryside. Naturally, we have thoughts.
By Shiqa Barkshaw
I’ve always believed a proper country weekend requires three things: good tailoring, a beautiful car and at least one dog who behaves as though the estate belongs to him.
Louis Vuitton appears to agree.
For its Men’s Spring-Summer 2026 Pre-Collection, the House sends Callum Turner and Jude Bellingham into the English countryside dressed in Pharrell Williams’s very polished take on country life.
There are coats. There are knits. There are loafers. There are vintage cars.
And, importantly, there are dogs.
Several of them.
Which is where the campaign really starts to make sense.
Because while Turner is doing an excellent job looking like the sort of man who has never once checked the weather before walking through a field in expensive shoes, the dogs look completely at home.
No overacting. No unnecessary posing.
Just excellent bone structure and confidence.
Frankly, relatable.
Photographed and directed by Oliver Hadlee Pearch, the campaign feels less like an advertisement and more like a weekend invitation that somehow never reached my inbox.
Callum lounges.
Jude strolls.
The dogs inspect the grounds.
Everyone appears extremely well dressed.
I would also like to point out that Louis Vuitton has finally addressed something fashion has ignored for far too long:
The dog walk is a runway.
Some of us have known this for years.
The right coat matters. The leash matters. The attitude absolutely matters.
And if there happens to be a vintage convertible waiting at the end of the walk, even better.
My only criticism?
Not enough dogs.
But I say that about most things.
SHIQA’S VERDICT
Tailoring: 10/10
Countryside: Acceptable
Cars: Very good
Humans: Well groomed
Dogs: Exceptional
Would I wear Louis Vuitton for my morning walk? Obviously.
Would I walk through mud in it? I have people for that.
Good boys. Great tailoring. No notes.
