Furification Is 2026's Biggest Pet Trend — and It Means Your Dog's Skincare Routine Is About to Get Very Serious

Skinification reshaped the human beauty industry over the past decade. In 2026, its logical extension has a name: furification. The term, coined by BeautyMatter in their landmark industry analysis, describes the application of skinification principles to pet care — and it is already reshaping the supplement, grooming, and food aisles simultaneously.